July 08, 2021

Introducing IL GUFO to LM Bambini!

DISCOVER IL GUFO!

Il Gufo is a leading Italian luxury clothing brand for childrenswear. It’s renowned for its classic and exquisite Italian designs as well as promoting family values through its high-quality creations.
The brand's pieces are instantly recognisable because each one of them channels a unique visual identity, a subtle blend of know-how, Nordic inspiration and natural colourways. The brand’s founder, Giovanna Miletti, closely oversees each detail of the children's clothing that she produces, from the moodboard for the collections through to pattern construction and the tiniest embroidery detail.

The Il Gufo story

"Il Gufo" means "owl" in Italian. It is the nickname given to the brand's founder, Giovanna Miletti, by her friends. Why? Because, as a mother of 3 children, Giovanna Miletti left her job in the 1970s to follow her husband to the province of Trévise in the Veneto region of Italy, and because, as a hobby, she used to stay up all night designing children's clothes.

Exceptionally gifted, Giovanna Miletti first created clothes for her own children, and then, gradually, for her friends' children. She cuts, sews, designs, embroiders... the family greenhouse was transformed into her workshop and it was only when the children were finally asleep that the whole house was filled with the incessant humming of her sewing machine. Little by little, Giovanna Miletti grows a circle of collaborators and launches the Il Gufo brand in the 1980s. Il Gufo clothing bursts onto the Italian market, dressing little girls and boys in a simple yet sophisticated style, combined with an unparalleled quality that the brand is renowned for. First and foremost a family business, Il Gufo is still managed by Giovanna Miletti, as well as two of her children, Alessandra and Guido Chiavelli, who have given the brand its international reach.

Discover our growing selection of Il Gufo online now!