Explore the vision behind Stella McCartney Kids AW21!

For Autumn Winter 2021, Stella McCartney Kids plays with fun at home – an optimistic take on the current global situation, expressed as a domestic exploration of creativity, nature and animals. Celebrating the discovery and joy of fresh experiences in our direct surroundings, comfortable pieces have floral motifs for girls, mountaineering styles for boys as well as doggy designs and colouring-and-painting prints. The collection is 85% sustainable, making it the category’s most eco-friendly offering to date; an exceptional achievement considering its size and diversity.

This season focuses on playful, easy garments – organic cotton coordinated sweat sets, cosy cardigans, ruffled dresses, hippie denim, puffer jackets and Fur Free Fur coats, inspired by the women’s ready-to-wear collection. A horticultural happiness of illustrated florals and multicoloured garden motifs blooms alongside colour-blocking, a recurring element. Hand-drawn poodles have fun in a soft, pastel palette paired with canine faces and dalmatian spots. A graphic ‘STELLA LOVES’ print remixes the iconic logo, while paint brushes and coloured pencils become vibrant design details and optimistic phrases. Bold ‘STELLA’ Bauhaus lettering for older girls also emboldens a graphic confidence as prints, logo taping and inserts on fleece.

For boys, organic cotton graphic tees are a joy ride of motorcycling dogs accompanied by cheeky slogans. Colour-blocked and patchwork designs continue the season’s artistic theme alongside logo lettering and naughty spray-paint cans. Going from the yard to yonder, older boys explore mountain and forest motifs and geometric camouflage in earthy shades of brown, green and black – emblazoned with nature-inspired slogans. This is elaborated on for younger boys with scouts-inspired logos and badges.

Art meets athleticism in AW21 sportswear, made with technical materials and functional details like Airtex inserts, zipped pockets and quick-drying fabrics created from recycled content and organic cotton. For girls, pieces feature a paint swirl motif, colour-blocking and a rainbow, all-over logo print on black and white coordinated hoodies, sports tops, vests, shorts, leggings and t-shirts. Boys get a sporty outlined logo on black, with contrasting yellow and red zips and drawstrings, and grey and black geometric camo across a complete wardrobe.

Being windproof, waterproof and breathable, skiwear stands the test of all weathers for maximum comfort at home or on the hill. Reflecting the brand’s eco commitments, all snow wear styles are made from quick-drying recycled polyester with a fluorocarbon-free coating – eliminating harmful chemicals and suitable for a variety of winter activities. For both girls and boys, rainbow paint swirls are complemented by a graphic, multicoloured camo across matching ski jackets, dungarees, gloves and hoods. This season, babies get a unisex all-in-one also featuring a paint swirl pattern.

Girls’ backpacks have graphic floral motifs, while bright pink dachshund and monochromatic dalmatian face- shaped handbags align with AW21’s canine companionship theme. Bags inspired by coloured pencils bring an artistic moment, while a heart-shaped purse complements occasion wear. For boys, camo belt bags and backpacks blend with this season’s wardrobe, while a frog-shaped rucksack brings a moment of natural fun. Perfect for back to school, iconic Stella styles are also revisited – with an updated logo in black-and-white taping across colour-blocked bum bags, backpacks and purses.

This season, occasion wear spreads the love with multicoloured hearts on Tencel dresses and knit capes, 3D hearts on recycled pink tulle and heart designs on cardigans. Rainbow paillettes on jumpers usher in festive sparkle, while prismatic lurex stripes on organic cotton deliver a moment of shine.

-Stella McCartney Kids 2021