The Stella McCartney Kids Spring Summer 2020 campaign embodies strong-hearted kids who care about the future of our planet. This ethos derives from the Spring Summer 2020 collection itself and is reflected in the material used and the print slogans such as ‘Love More’, ‘Green fingers’ and ‘Be Kind To Each Other’.
More than 75% of the collection is made from sustainable materials including organic cotton, sustainably sourced viscose and recycled polyester and nylon.
For the new collection designs range from easy summer dresses in soft, painterly colours to cool styles with graphic yet natural prints.
The urban surfer is introduced, either in saturated pastel colours or in all-over sticker prints inspired by the world of skate and surfboarding.The rainbow in all its beautiful variations is a recurring motif throughout the wardrobes for girls, boys and baby representing peace and diversity, linking back to the core message of the collection.
Not about being perfect, the collection hopes to inspire positive change; encouraging everyone to use their voice, become an activist and take part in making a difference.