Discover the story behind Balmain AW21

BALMAIN KID'S NEW 2021 COLLECTION

Recently, Balmain’s latest designs literally stopped Parisians in their tracks.

In a clear sign of his love for the city that inspired so many of his designs, the house founder, Pierre Balmain, often shot his collections outside, on the busy Parisian sidewalks directly in front of Balmain’s iconic flagship. Building upon that unique history, on a chilly morning in early December, Balmain’s large shop windows on Paris’ beautiful Rue Saint-Honoré offered direct access to the creation of the house’s newest campaign—as Balmain Creative Director Olivier Rousteing shot models wearing his latest designs in full view, with the boutique’s thick plate-glass windows guaranteeing the necessary social distancing. Startled Parisians passersby and traffic screeched to a sudden halt in order to stare at the unusual sight, while countless Balmain followers around the world followed the event live on the house’s video and social-media channels.

It wasn’t just the unusual sight of seeing a Creative Director shooting his own creations in the middle of Paris’ most famous shopping street that grabbed people’s attention—the collection itself was worthy of stopping traffic. For Olivier Rousteing designs held a bold, ebullient spirit that made them shine even more brightly in the French Capital’s grey winter light.

Confident that sometime this year we will begin to pick up much of what was placed on hold so many months ago, Rousteing put forth what could best be described as a hope-filled offering for his latest men’s and women’s collection. As Rousteing explained to the press, he was determined to continue the house’s long tradition of audacious optimism—a tradition that can be traced back 75 years, beginning with Pierre Balmain’s daring confidence in a better future when he founded his house during the difficult days of rationing, uncertainty and shortages, immediately following Paris’ liberation in 1945.

The latest Balmain Men’s and Women’s were designed for the hoped-for changes that we all are looking forward to in 2021—for these are offerings infused with the beauty, vitality and happiness that we long to experience in the coming year. This is a collection clearly meant for future months filled with the joys of rediscovering socializing, traveling and celebrating.

CHECK OUT SOME OF OUR FAVOURITES!

BALMAIN White/Gold Logo T-Shirt from $219.00 AUD	BALMAIN Black/Gold Striped T-Shirt from $534.00 AUD
BALMAIN Black Logo T-Shirt from $194.00 AUD	BALMAIN Sweatpants from $292.00 AUD

BALMAIN Gold Crop Sweatshirt from $583.00 AUD	BALMAIN Black Skirt from $680.00 AUD
BALMAIN Sweatshirt Dress from $413.00 AUD	BALMAIN Blue/Black Shorts from $656.00 AUD
BALMAIN Tie Dye Sweatshirt from $413.00 AUD	BALMAIN Tie Dye Sweatpants from $437.00 AUD